Evija Laivina (1978, Latvia) is Scotland based Latvian artist who mainly works in photography.
My current work explores relationships between women identity and beauty standards, what women are experiencing and what they are ready to do to achieve society’s expectations. I am very interested in exploring different beauty routines and specifically interested in extreme beauty care methods and products. I have a collection of beauty gadgets that I buy online, and I use them in my art as props. With the beauty gadget and classical portraiture approach I try to show the diversity of beauty, women’s individuality, the individual’s unique character and strength.
The beauty is something that isn’t so easy to formulate. Very rarely we think: what is that makes people think that someone is beautiful. I want to know what are the measurements that makes some more attractive than others.
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All images shown on this site are copyright of Evija Laivina Photography 2018 & may not be copied, used in part or full or reproduced in any form without permission from the copyright holder. Legal action will be taken against any infringement of this copyright.